Harajuku’s Landmark Toy Paradise, the KIDDY LAND flagship store, is not just for kids.
As they promise, “KIDDY LAND magic memory,” both kids and grownups feel right at home here because they will find things that are for their kids’ as well as for themselves. The goods you will find here are constantly changing and the number of items growing with each visit. From character items to special, limited items, you will be able to find here and there is something for everyone. Some times in KIDDY LAND are specialized, only being produced and sold exclusively in Japan.
We recommend visiting the toy mecca that is KIDDY LAND after a long day of “serious” shopping in Harajuku. It’s not hard to miss the five-story building! The atmosphere in the store is very relaxed and playful, so it is nice to unwind here and let loose your child-like spirit. Everything in the store is designed to bring out the child in you—even the stairs and escalators are decorated with your favorite kawaii characters!
Decorated accordingly for each season, KIDDY LAND offers a variety of year-round available toys, as well as seasonal ones such as Halloween, Valentines and White Day-themed items!
Everything cute and undeniably kawaii can be found here: from Sanrio, San-x, Ghibli and Miffy, to Mediocomtoy, Blythe and Pullip. You can even find some cute Doraemon goods, magical Disney gifts and even some special brand collborations like Eva x Hello Kitty! KIDDY LAND is definitely an all-in-one souvenir shop where all your fandoms and kawaii characters collide.
Warning: this is a dangerous place for the wallets of Rilakkuma lovers. If you’re the type that just can’t say “no” to purchasing more, cute Rilakkuma goodies, you might want to consider either bringing more money or having a budget depending on how badly you want to add to your collection! There is a notoriously huge Rilakkuma plushie available at KIDDY LAND that can be purchased for 14,000 JPY! If your wallet and room is ready, go for it!
Finally, if you are not much of a doll collector and more a fan of the immensely popular Vinyl toys like Be@rbrick, KIDDY LAND is a stop you’d want to make before heading any where else. You can pick up a Be@rbrick keychain trinket to a full-figured vinyl collectible.
If you are not staying near Harajuku during your visit to Japan, don’t worry! You can still find a KIDDY LAND near you! There are over 80 branches of KIDDY LAND all over the country from Hokkaido to Kagoshima. Visit their website for a full list of branches that you can visit!
Tell us what KIDDY goodies you bought during your visit!