From Harajuku With LOVE: NAOMI X JLM-STORE.COM

Hello folks!

We are proud to present this kawaii-themed souvenir jacket lookbook collaboration with Tokyo-based blogger & student, Naomi! After the photoshoot, we sat down and interviewed her about her Tokyo favorites & her dreams in the fashion world.

Hi Naomi! Please introduce yourself.

Hello! I’m Naomi Nikola. I’m a 22 year old Filipina chasing my dreams in the heart of Tokyo. I’m a blogger, fashion artist & I handle the international online shop called Milk Club.

Why are you in Tokyo / Japan and what would you like to achieve here?

Tokyo has always had a special place in my heart. It’s my first love! Right now, I’m a Japanese language student but I’ll be starting Creative Fashion in Tokyo next year. I’m also passionate in arts & fashion so being able to do these cool things in my favourite place in the world still feels like a surreal to me. What I would like to do right now is to be able to expand my skills in fashion so I could achieve something I’ve been wanting to do: to be able to fully establish my own unique fashion + lifestyle brand!

What’s your favorite place in Tokyo and if you have 3 recommendations, what would those be?

1) Shimokitazawa – An amazing neighbourhood I love chilling in. This is also my go-to thrift area!

2) Kawasaki Warehouse – The coolest and spookiest arcade I have ever seen. Going here with friends is a thrilling experience for me ^^

3) Harajuku – This is where my heart resides. Of course I’d recommend it here! Harajuku is my symbol of inspiration and adoration. A big part of my styles are inspired by Harajuku fashion.

Japanese Hokusai Wave Sakura Cherry Blossoms Sukajan Souvenir Jacket

Read Naomi’s blog entry version here.

Follow Naomi on instagram: @naomeoww

Japanese Geisha Sakuran Maiko Cherry Blossom Sakura Kingyo Souvenir Jacket

HAND MADE IN KURASHIKI JAPAN – MINE KEY RED KIKKO ZEN PATTERN BLACK SOLE TATAMI ZORI STRAPPY SLIPPER SANDALS

Photography & art direction by Anne Pinero.

JAPAN LOVER ME ORIGINAL – JAPANESE YOKOSUKA JUMPER スカジャン GEISHA 芸者 OIRAN 花魁 MAIKO 舞子 SAKURA 桜 SAKURAN CHERRY BLOSSOMS FLOWERS X HOKUSAI 葛飾北斎 WAVE 波 NAMI 神奈川沖浪裏 REVERSIBLE SUKAJAN SOUVENIR BOMBER JACKET スーベニア ジャケット (LAST 4 PIECES) 海外版限定

Don’t forget to use the code [ NAOMIXJLMSTORE ] for FREE SHIPPING on orders totaling 250USD and above!

Video produced and edited by Kaila Ocampo.

JAPAN LOVER ME ORIGINAL – JAPANESE YOKOSUKA JUMPER スカジャン STAY WEIRD BY LITTLE MISS PAINTBRUSH LMP 「変でえぇわぁー」アニメ イラスト モエ JK 女子高生 DESIGN SUKAJAN SOUVENIR JACKET (LAST 4 PCS ONLY) 海外版限定!

Naomi OOTD Illustrations by Chichi Romero.

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